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Blog
The Value of Trade Shows
Bringing Our Technology to the World: The Value of Trade Shows
As a global supplier of palletizing solutions with headquarters in the Netherlands and regional teams in the United States, Argentina and Asia, Verbruggen Palletizing Solutions attends trade shows around the world to stay close to the industries we serve. From agriculture and food to feed, bulk goods, non-food and logistics, our customers rely on us for reliable, automated palletizing systems that deliver efficiency, stability, and long-term value.
Trade shows remain one of the most powerful ways to connect these worlds. They bring together professionals from processing, packaging, warehouse automation and end-of-line operations. For us, exhibiting is not only about showing our machines; it is about understanding market challenges, building relationships, and showing how our industrial palletizer machines support future-proof production.
Why we exhibit: staying close to the industries we serve
For almost 35 years, Verbruggen has designed and delivered automated palletizing systems for bags, boxes, crates, and various packaged or bulk products. Trade shows allow us to highlight the strength of those solutions in a direct, hands-on way.
We exhibit because trade shows give us the opportunity to:
1. Meet customers and industry partners face-to-face
2. Demonstrate proven technology
3. Explore trends in packaging, processing and warehouse automation
4. Strengthen relationships in key regions
2025: A year of global presence
According to our public trade show calendar, Verbruggen participated in a range of events across multiple continents in 2025, including:
- Fruitlogistica – Berlin, Germany
- Solids 2025 – Rotterdam, The Netherlands
- Propak Asia – Bangkok, Thailand
- Global Produce & Floral Show/IFPA – Anaheim, USA
- Empack 2025 – Mechelen, Belgium
Our commitment for 2026 and beyond
Trade shows remain essential for showcasing innovation, understanding sector-specific needs and presenting palletizing machines that support safer, more efficient and more automated production environments.
As we move into 2026, our approach focuses on:
- relevant exhibitions per region and industry
- a consistent global brand experience
- clear sector alignment across agriculture, food, feed, non-food, bulk and logistics
- deeper market insights through direct customer dialogue
- strengthening our worldwide network of partners and service teams
Looking ahead to 2026: strengthening our global footprint
Several strategic events are expected to play an important role across the globe. Want to find out more about these events and where you can find us? Check out our event page. We hope to see you there!
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