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    Interpack 2026: Strengthening our international presence

    From May 7 to May 13, Verbruggen participated in Interpack 2026 in Düsseldorf. This one of the leading international trade fairs within the packaging industry. For us as an organization, participating in a trade show like Interpack is about much more than simply having a booth. It is an important opportunity to strengthen our visibility within the international market and to actively connect with customers, partners, and new prospects.

The importance of international visibility

From a marketing perspective, Interpack plays a key role in how we position Verbruggen internationally. It is the moment where we showcase who we are, what we stand for, and the palletizing and automation solutions we provide. In a rapidly evolving industry, maintaining a strong physical presence at international exhibitions remains essential.

During the exhibition, we welcomed visitors from all around the world. This once again highlighted the international nature of both Interpack and our market.

Valuable industry insights

The exhibition also led to many valuable conversations around topics such as robotics, smart sensors, integrated packaging lines, and process optimization. In addition, it became clear once again that automation continues to grow in importance worldwide due to labor shortages and the challenges surrounding manual palletizing processes.

For marketing, exhibitions like these are extremely valuable for staying connected to the market. They provide insight into how companies present themselves, which themes are shaping the industry, and how technology and communication continue to evolve. These insights help us not only in preparing for future exhibitions, but also in further developing our branding, content, and positioning.

Personal Reflection

Personally, I always enjoy seeing how our organization continues to grow internationally. Being present at exhibitions like Interpack gives us the opportunity to understand what is happening within the industry, meet new people, identify emerging trends, and strengthen the connection within our own team. It is exactly this combination of market insight, relationship building, and teamwork that makes events like Interpack so valuable for us as a company.

We look back on a successful edition of Interpack and would like to thank everyone who contributed to the preparation, presence, and follow-up of this exhibition.

 

Tina Scheffer
Global Marketing Manager

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