Who we are
As a leading global provider of innovative palletizing solutions, we are committed to delivering exceptional products and services that help our customers optimize their operations and achieve their business goals.
This guide in front of you is designed to help you understand and implement our brand identity across all touchpoints, from our logo and visual identity to our messaging and tone of voice. By following these guidelines, you can ensure that all communications related to Verbruggen Palletizing Solutions are consistent, coherent, and aligned with our brand values and vision.
Whether you are a Verbruggen expert, a third-party user, or an international partner, this guide will provide you with the tools and resources you need to effectively communicate and promote Verbruggen Palletizing Solutions inyour own materials and channels.
Thank you for your commitment to upholding the Verbruggen Palletizing Solutions brand identity. Let’s work together to continue building a strong and successful brand that delivers value to our customers and partners around the world.
A family business as a usp
As a family-owned palletizer company, we take great pride in the loyalty and commitment we’ve built with our customers and partners. Our dedication to providing high-quality, innovative solutions has forged enduring relationships that transcend generations.
Open and honest communication is key to our continued collaboration. Trust is essential in business relationships, and we work hard to maintain it by keeping our stakeholders informed about our operations, goals, and plans. Clear and transparent communication builds strong, lasting relationships based on trust and mutual respect.
Our family’s legacy is at the heart of our business. Continuing the work started by our founders fills us with pride, and we’re passionate about expanding that legacy for future generations. Our family’s history in the palletizer industry gives us a unique perspective and deep understanding of our customers’ needs. We’re committed to leveraging that knowledge to provide excellent service and solutions.
Overall, our family business model cultivates strong relationships, fosters transparent communication, and upholds our heritage. We’re proud of our family’s history and remain dedicated to delivering the same exceptional level of service and innovation our customers expect.
Our core values
We act
Responsibly
We show initiative and are decisive. We are open to feedback and learn from our experiences. We listen to the customers, and to each other. We think in terms of possibilities. Our work is done in an orderly and precise manner. In this way, we ensure the best result together.
We treasure our
Freedom
As a company, we set our own pace, but with clear and shared goals in mind. We give room to dream big, because everyone knows his or her responsibility. At Verbruggen we do not stack frustrations, we feel free to question and respectfully say what we think. You are allowed to be who you are and develop yourself.
We enjoy our
Unity
We build genuine relationships and keep an eye out for one another. We know and care for our coworkers, customers, and our suppliers. We connect the best qualities of all people. Building bridges between Verbruggen and worldwide stakeholders, every hour of the day.
We value our
Trustworthiness
We follow through on our commitments and operate with transparency and clear communication. We always support one another. We operate as one team, no matter whoyou are or what you do. Together we are Verbruggen!
We’re happy to be
Inventive
We are different! No challenge is too great for us. We combine our strengths, versatility and creativity to achieve the best solution for our client. We see challenges along the way as opportunities because investigating and innovating is what we do best. Always with an open mind, curious and practical.
Our USPs
Stronger sense of
loyalty and commitment
Family members have a personal
investment in the success of
the business and often have a
long-term perspective
Better communication
and trust
A culture based on family values is
often more open and honest, leading
to a smoother flow of information and
decision-making process
Enduring
legacy
Family businesses can be passed
down from one generation to the next,
preserving the family’s heritage and
providing a source of pride and fulfillment.
Our Latest News
We’re moving! Verbruggen opens a new chapter with a future-ready headquarters
As of September 1st, 2025, Verbruggen Palletizing Solutions will relocate to a brand-new, purpose-built headquarter alongside the A6 highway in Emmeloord, the Netherlands.This marks an important milestone in the company’s…
Smart combination: pallet dispenser & roll sheet dispenser in one compact solution
In the world of automation, it often comes down to making smart choices. Sometimes that means: observing your surroundings, learning from the market, and then improving it. That’s exactly what…
Verbruggen Palletizing Solutions at Fruit Logistica 2025
Last week, Verbruggen Palletizing Solutions was prominently present at Fruit Logistica 2025 in Berlin, which took place from February 5 to 7. V-uture Event On the eve of the exhibition,…
The Art of Efficient Palletizing in the Animal Feed Industry
From small 2.5 kg bags of cat food to heavy 75 kg bags of compound feed, and from boxes to crates: our machines effortlessly and neatly stack all these packages…