Creating clarity and consistency across our machine portfolio
As Verbruggen continues to develop its palletizing solutions, clarity becomes increasingly important. Our previous naming structure had grown over time, making it less intuitive for customers to quickly understand differences, positioning and future possibilities.
The new machine naming structure provides a clear and logical framework that reflects how our machines are built, positioned and applied today.
Why We Updated Our Naming
The refined naming is designed to:
- Improve clarity across our machine portfolio
- Create consistency between current and future solutions
- Support customers, partners and integrators in selecting the right solution
- Align our product communication with the maturity of our technology
Rather than introducing a radical change, the new naming builds on what was already familiar, while creating a stronger and more future-proof structure.
Built for the Future
This naming structure is not only about today.
It creates a scalable foundation that allows Verbruggen to introduce new developments and innovations in a clear and recognizable way, while maintaining consistency across the portfolio.
The result is a naming approach that supports long-term growth, both for Verbruggen and for our customers.
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