Who we are

As a leading global provider of innovative palletizing solutions, we are committed to delivering exceptional products and services that help our customers optimize their operations and achieve their business goals.

This guide in front of you is designed to help you understand and implement our brand identity across all touchpoints, from our logo and visual identity to our messaging and tone of voice. By following these guidelines, you can ensure that all communications related to Verbruggen Palletizing Solutions are consistent, coherent, and aligned with our brand values and vision.

Whether you are a Verbruggen expert, a third-party user, or an international partner, this guide will provide you with the tools and resources you need to effectively communicate and promote Verbruggen Palletizing Solutions inyour own materials and channels.

Thank you for your commitment to upholding the Verbruggen Palletizing Solutions brand identity. Let’s work together to continue building a strong and successful brand that delivers value to our customers and partners around the world.

A family business as a usp

As a family-owned palletizer company, we take great pride in the loyalty and commitment we’ve built with our customers and partners. Our dedication to providing high-quality, innovative solutions has forged enduring relationships that transcend generations.

Open and honest communication is key to our continued collaboration. Trust is essential in business relationships, and we work hard to maintain it by keeping our stakeholders informed about our operations, goals, and plans. Clear and transparent communication builds strong, lasting relationships based on trust and mutual respect.

Our family’s legacy is at the heart of our business. Continuing the work started by our founders fills us with pride, and we’re passionate about expanding that legacy for future generations. Our family’s history in the palletizer industry gives us a unique perspective and deep understanding of our customers’ needs. We’re committed to leveraging that knowledge to provide excellent service and solutions.

Overall, our family business model cultivates strong relationships, fosters transparent communication, and upholds our heritage. We’re proud of our family’s history and remain dedicated to delivering the same exceptional level of service and innovation our customers expect.

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History of the Brand

Verbruggen Palletizing Solutions developed the first palletizer around 1991, and since then ontinues the legacy of providing industry leading equipment, first class service and a trustworthy reputation to our customers and loyal business partners around the world.

1996

First palletizer exported

1999

100 palletizers sold

2013

Opening USA Brach Office in Pasco WA

2019

1000 palletizers sold worldwide

2023

10 years of VPS Inc.

1996

First palletizer exported

1999

100 palletizers sold

2013

Opening USA Brach Office in Pasco WA

2019

1000 palletizers sold worldwide

2023

10 years of VPS Inc.

Our core values

We act

Responsibly

We show initiative and are decisive.
We are open to feedback and learn
from our experiences. We listen to
the customers, and to each other.
We think in terms of possibilities.
Our work is done in an orderly and
precise manner. In this way, we
ensure the best result together.

We treasure our

Freedom

As a company, we set our own pace,
but with clear and shared goals in
mind. We give room to dream big,
because everyone knows his or her
responsibility. At Verbruggen we
do not stack frustrations, we feel
free to question and respectfully
say what we think. You are allowed
to be who you are and develop
yourself.

We enjoy our

Unity

We build genuine relationships and
keep an eye out for one another. We
know and care for our coworkers,
customers, and our suppliers.
We connect the best qualities
of all people. Building bridges
between Verbruggen and worldwide
stakeholders, every hour of the day.

We value our

Trustworthiness

We follow through on our
commitments and operate
with transparency and clear
communication. We always
support one another. We operate
as one team, no matter who
you are or what you do.
Together we are Verbruggen!

We’re happy to be

Inventive

We are different! No challenge is
too great for us. We combine our
strengths, versatility and creativity
to achieve the best solution for our
client. We see challenges along
the way as opportunities because
investigating and innovating is what
we do best. Always with an open
mind, curious and practical.

Our USPs

Stronger sense of
loyalty and commitment

Family members have a personal
investment in the success of
the business and often have a
long-term perspective

Better communication
and trust

A culture based on family values is
often more open and honest, leading
to a smoother flow of information and
decision-making process

Enduring
legacy

Family businesses can be passed
down from one generation to the next,
preserving the family’s heritage and
providing a source of pride and fulfillment.

Our Latest News

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